Niche Down or Creative Freedom? Remember that age-old advice to "niche down"? I never really liked it. Lately, though, it seems like the winds are shifting, and some of the pros are saying, “Hey, maybe you don’t need a niche after all.” Honestly, this feels like a breath of fresh air to me. When I started my entrepreneurial journey back in 2020—like so many of us—I thought I’d launch a drop shipping store. My vision was to sell items like yoga mats, sage, and journals that would help people live more authentic, spiritual lives. But as I got deeper into it, I quickly realized that I didn’t have the expertise to sell these products with the authenticity they deserved. So, I pivoted. I decided to focus on something I knew I was good at—marketing and writing. But who knows, maybe someday I'll combine those two passions down the line! The point is, I don’t want to limit myself. The idea of niching down feels limiting to me—like I’m being asked to shrink myself. On the othe...